Google estimates more than 20% of all searches have a local component to them.
Listen to your customers. Challenge yourself. Bring your business into the next generation of marketing.
The News-Gazette Digital Advantage offers small businesses strategies for improving communication and developing stronger relationships with customers. Our service helps your business build a positive and motivated brand in the online marketplace.
How does the Digital Advantage Reputation Management service benefit you as a business?
- Hear what your customers have to say
- Get noticed by a new online audience (potential customers)
- Earn more by investing in new media
- Ensure your contact and business information are always up-to-date
What is Reputation Management?
The Internet is home to thousands of review websites, social media platforms, and blogging sites where anyone can speak their mind. These sites can improve your business reputation or demolish it with a few keystrokes. Vitriol spewed in a Yelp review can cost a business hundreds of potential customers. Do you know what your customers say about you on Twitter, Facebook, or other social media platforms? Reputation management monitors online sentiment by reporting on what your customers say about your business on hundreds of different websites. The “Digital Advantage” product creates an intelligent report that checks for mentions of your business in the online world. The efforts of the reputation management software can help direct marketing efforts and can lead businesses to improve their image if they choose the right response.
The “Digital Advantage” product creates an intelligent report that checks for mentions of your business in the online world.
The strongest ally in your fight against disinformation, poor reviews, and competitor grudges would be a reputation management campaign. Imagine how you would feel if a competitor bought ads through Google or Bing for your specific business name. Every time a customer searched for your business in the search engine, your competitor’s ad would appear. This happens all the time. Reputation management is more than reading reviews on Yelp. It’s about building brand awareness and identity, listening to customers, and smoothing over misunderstandings. According to a case study on online reviewers, “69.82% of Citysearch reviewers and 55.63% of Yahoo Local reviewers in the restricted sample wrote a single review.” The study explains that these single reviewers would often rant, rave, and shout displeasure about a single business (Wang, 18). From those findings, businesses can see the importance of listening to customers through review websites.
Active reputation management protects your business. The “Digital Advantage” product can help businesses turn negative experiences into positive branding opportunities. Andy Beal, a reputation management expert, argues that businesses “should spend time actively listening to the feedback you’re collecting about your reputation” (Beal). The reputation report can save business’ time by finding the online websites where a fire may need extinguished. With the right approach, a disgruntled customer's experience can turn into marketing gold. The Internet has an elephant brain. Criticism sticks to businesses long after the problem with a product or service has been resolved. Our service leads businesses to the locations of bad reviews so they can strengthen their customer support and engage users in a meaningful way. Our goal is to strengthen your brand, so you can focus on your future and not be tethered to the past.