Retail Manager

Retail Stores Online Marketing

Retail shops have a strong need to adapt and change, especially when it comes to advancing technological trends. How has your business changed in the past ten years?

The News-Gazette Digital Advantage gives retail store owners the tools they need to compete online. Customers search for products and services online each day. The Digital Advantage helps your website perform well for a variety of keywords so you appear when and where your customers are searching. We target your product and business keywords and use proven techniques to strengthen your site's performance.

The Digital Advantage helps your website perform well for a variety of keywords so you appear when and where your customers are searching.

As a retail store owner, you know customers seek out store hours, address, phone number, and so much more online. If you don't appear in the directories or on the websites where they're searching, they won't know about your business.

When customers talk about your shop online, they do it on Facebook, Twitter, and other social media sites. Our reputation tracking software gives you custom reports about the social web. If someone mentions an experience they had with your business online, the report will show where and what time. This gives you greater opportunity to connect with your customers where they're talking and speaking.

Digital Advantage Benefits for Retail Store Owners

  • Hear what your customers have to say
  • Position your site favorably for key search terms
  • Ensure your contact and business information are always up-to-date
  • Include your business in notable online websites

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80% of users accessed the internet in the past 24 hours.

75% of internet users in the area are aware of The News-Gazette website.

½ of the total U.S. Internet audience visits a social networking site in a given day.

76% of individuals use the internet each day, according to a PEW Research poll.

59% of all internet users in the area make use of online media.

Google estimates more than 20% of all searches have a local component to them.