59% of all internet users in the area make use of online media.
How do I promote my business online?Submitted by Jason Frye on Fri, 10/07/2011 - 9:07am
Every business needs a website. It's the starting block for the race to success. Without a website, it becomes difficult to promote your business. There are some exceptions, like businesses that live off a social media profile, but those test cases rarely work for every business type. The best place to start promotion for your business would have to be building a website.
If you build it, they may not come. A new website can struggle for attention, traffic, and conversions without a solid marketing campaign. It's first best to imagine where your customers spend their time online. Is your product something that answers a common question? If so, your prospective customers may be searching for your solution through search engines. In that case, you could either target keyword optimization on your site and work to improve your organic results or you could purchase Google Ads to start receiving traffic to your page.
Social media also offers a great way to connect with customers and potential clients. Savvy business owners using new technology like Twitter and Facebook have found plenty of new customers by using their powers of attraction.
A business needs a website. A smart business will optimize their business website for optimal keyword performance, supplementing organic traffic with paid advertising along the way. And then there's mobile and social media promotion that can truly take a business to the next level.
The News-Gazette promotes all of our Digital Advantage member websites each and every day of the week. We're constantly working to improve our customer's online visibility. When you sign up as a Digital Advantage customer, you're assigned a personal account manager who can help explain many of the topics discussed in this solution. If you want to do those things on your own, great! We'll help you get started. If you want some help with optimization, marketing campaigns, or other consulting areas, then give us a chance too.
One of the best places to start is with our Digital Advantage package. It provides the most comprehensive and valuable service for local businesses. We believe so strongly that you'll love the product, we're offering a no-contract, no-hassle sign-up and cancellation process. You handle your account through this website. Cancel anytime, but we believe you'll stick around because there's great value in more traffic to your website. Value that far exceeds the cost of doing business with us each month.